logo design - WHY Your logo influences perceptions
the next step...your unique identity
if your logo appears to be low quality, prospective clients might associate that with your products and feel less confident about your ability to deliver professional products or services. Through font, color and mark design, your company logo conveys your company’s personality—much like the clothes you choose to put on in the morning represent who you are.
Logo's should be memorable, simple and timeless, leaving room for what the logo actually represents – you. They are graphical displays of a company's unique identity, and through colors and fonts and images they provide essential information about a company that allows customers to identify with the company's core brand.
It's important to make sure your logo can be shared and reproduced on a wide variety of advertising materials including websites, letterhead, and yes, promotional products. Your logo is your brand, and having a brand symbol that translates well across multiple mediums is an important part of sharing what your company has to say!