so WHY is graphic design important?
convey a message with a purpose
graphic design can be described as the sphere of human activity that lies on the crossroads of several directions, first of all, visual arts, communication and psychology. Basically, graphic designers do the job of communication to others by means of graphic (visual) elements such as images of different style and complexity, types and fonts, pictograms, shapes and sizes, colors and shades, lines and curves etc.
Graphics are required in our every day life. The strong meaning of graphics stimulates a person to reach for the product or feel drawn to it or to immediately decide its an inferior product and has no use for it. It can also Convey a message that you are established and should be taken seriously. A strong corporate identity can also convey that your company is far bigger than it actually is. You can Instil a sense of trust in your target audience – If a company looks professional, your potential customers are more likely to trust that you can deliver.
logo design - WHY Your logo influences perceptions
the next step...your unique identity
if your logo appears to be low quality, prospective clients might associate that with your products and feel less confident about your ability to deliver professional products or services. Through font, color and mark design, your company logo conveys your company’s personality—much like the clothes you choose to put on in the morning represent who you are.
Logo's should be memorable, simple and timeless, leaving room for what the logo actually represents – you. They are graphical displays of a company's unique identity, and through colors and fonts and images they provide essential information about a company that allows customers to identify with the company's core brand.
It's important to make sure your logo can be shared and reproduced on a wide variety of advertising materials including websites, letterhead, and yes, promotional products. Your logo is your brand, and having a brand symbol that translates well across multiple mediums is an important part of sharing what your company has to say!
You can Instil a sense of trust in your target audience – If a company looks professional, your potential customers are more likely to trust that you can deliver.